Thought this Smarties ad was quite sweet and firmly seems to follow in the credit crunch / Natural Confectionary style trend for lo-fi communications that postively don't shout 'we spent loads of money on this ad even though you've probably just lost your job'.
There's been some chat on the interweb that it may have "borrowed" heavily from the American poet / author / cartoonist Shel Silverstein... and yes there is a resemblence. However I'm not sure that you can claim to own 'line drawing' or 'the quest for love' as your intellectual property.
Personally if I was to critique this ad it would be more on the endline. I don't think that the story that is being told is really anything to do with imagination (which to me would be an add that shows lots of different Smartie arrangements)... its about love. Maybe an endline like "The colours of love" (for example) or "All the colours of life" would be a closer match?
Either way though... not bad for a sugar coated candy snack (or whatever the EU make them classify it as!).
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