I'm really loving all the augmented reality stuff at the moment.
The latest Star Trek DVD one and the Topps baseball card one are the most interesting ones that I've seen in the commercial sphere. My question would be to what extent this is a novelty thing or something that will be here to stay.
Obviously the technology is funky, but does the set-up cost of doing this kind of stuff pay back the consumer enough to warrant it?
Star Trek
Topps Trading Cards
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