Really like the atmosphere, the production on this new campaign from 180 Amsterdam... however, I think their strategy is wrong.
To me... the Spark... the mystery of what Zidane is up to is a really nice opener for a dark, moody story filled with suspense. Yet supposedly a year out from the big climax of the campaign in the World Cup, they're already ruined the ending and stuffed the opening episode so full of product that there's nothing left to tell.
It is a beautifully produced spot... and I'm sure the target audience will think it's cool... but it could've been a lot cooler.
Trailer
Full TVC
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