I really like this new Coke ad from Mother in London.
The questions I want to know are:
1) Have Coke and / or Mother been smart enough to negotiate a cut of the publishing rights to the song? With Calvin Harris being pretty hip right now and all the TV airtime this ad will get, the song is bound to chart pretty high.
2) What kind of experiential activity have they got lined up for the festivals around the summer to link in with this ad? I'm sure you could have a lot of fun with the gremlins...
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